In a panel moderated by Modern Sales Pros, our CEO was joined by GTM Enablement Leader Janelle Todd to discuss how to improve sales and presales alignment.

Key Takeaways From the Panelists

• Rules of engagement: be crystal clear and intentional about roles and responsibilities in all aspects of the sales process and who is responsible for what in each part.
• Invest in enablement so each role has sufficient product knowledge to participate in each step of the sales process.
• Be customer-centric: whether you’re an account executive (AE) or sales engineer (SE), make sure that the customer’s journey is most important.
• Align through training: teach the technique of discovery each role will do (AE vs SE) at the same time.
• Invest in the technical skill level of your AEs: the more you expand what they can cover, the better your team alignment will be!

As you're setting up your pre- and post-sales workflows, you'll want to make sure your tech stack can scale with your team. Reach out to see how Prelay can fit in to further simplify and optimize your complex deals.